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Brand manager

также ищу работу
04.02.1973 (39 лет)
Дата рождения:
женский
Пол:
состою в браке, дети есть
Семейное положение:
Просмотреть контактную информацию кандидата,
могут только зарегистрированные работодатели, работающие в Бизнес-блокноте с неограниченным доступом к резюме.
Контакты:
Цель:
Further professional development and career growth in a reputable international company
Ключевая информация:
  • Professional Skills:
  • strong leadership and people management skills, entrepreneurship sense;
  • fluent English, professional Ukrainian and Russian (perfect copywriting and editing skills)
  • good presentation and communication skills;
  • advanced computer user (S3, CMS and other special programs);
  • valid driving license of B-category, driving experience 5 years.
  • Personal Characteristics:
  • analytical conceptual thinking, learning and continuous development;
  • able to take immediate actions and suggest improvements;
  • timely execution of the established tasks;
  • passionate about work and capable of inspiring others with my enthusiasm;
  • passionate about sports (swimming and mountain skiing)
не указан
График работы:
готов
Командировки:
Киев
Ищу работу в городе:
Создано: 02 августа 2010   /   Обновлено: 31 августа 2010

Опыт работы

Marketing Manager май 2008 - июнь 2010 OBI Ukraine (www.obi.ua) German leading retail chain of hypermarkets
Обязанности и достижения:
  • Participate in brand building project (from the moment of its launch on Ukr market) through defining target audience, proper positioning and differentiation from competitors
  • Developing and implementing brand’s marketing strategy, implementing effective marketing mix
  • Manage corresponding budget including accurate timely reporting, analyse KPIs vs. set objectives on regular basis, demand forecasting and modeling, calculating breakeven
  • Develop and modify pricing strategy based upon seasonal calendar and ad plans
  • Manage creative process, i.e. develop concepts, slogans and visuals to implement brand support on TV, radio, billboards, public transport and in-store
  • Plan and implement trade marketing activities for end-customers, support of local trade activities in hypermarkets, including sponsorship promotional campaigns
  • Established strong relationship with wide range of media (informative agencies, TV, radio, business and public editions, specialized press, both national and regional)
  • Organize field research to analyze consumer behavior, develop and maintain loyal attitude among end-customers (Family Days, Trade Nights, Customer Barometers, etc.)
  • Monitor consumer acceptance of product and service quality versus competition and ensure its consistency with brand positioning, organize trainings for sales consultants and promoters
  • Developed and launched corporate web-site, organize banner and context advertising campaigns and SEO via Internet
  • Organize tenders among suppliers and manage media, creative and PR agencies to ensure development of relevant advertising materials and media campaigns to attract consumers, within the agreed positioning
Причина ухода с работы:
The reason to leave OBI in June 2010: leading a seasonal project in hospitality sphere (family hotel launch and promotion at Crimean sea-shore). The project will be finished in September, 2010 Prime responsibilities include: •Proper positioning of the hotel, good differentiation from competitors •Promotion campaign development and launch via Internet •Development of communication strategy to appeal to guests and groups •Monitoring pricing trends in the region and developing short-term price strategy depending on high/low season •Handling booking of rooms via e-mail and by phone, managing presale till the end of the season
Marketing Specialist/ PR Manager июнь 2007 - май 2008 Max-Well (www.max-well.com) American multifunctional holding company Max-Well (main directions of the company activity include production plant and client-service)
Обязанности и достижения:
  • Prime Responsibilities included corporate and product brand strategies implementation / communication strategies implementation / packaging and web-site launch for the 1st line of products, as follows:
  • Created corporate brand standards: brand-book, brand signature and legend, website and intranet launch and management, content update
  • Developed and realize international and local marketing events according to the strategy of the Company
  • Developed and executed external and internal communication strategies and programs to promote the company brand and product brands on local market including official ceremonies with the participating of UA President, US Ambassador and key opinion leaders
  • Develop description and packaging for the 1st line of products, develop TV-commercials and corporate films
  • Established and maintained media relations: creating newsmakers, press releases & news writing, organizing press-conferences and press-tours to the production plant
Причина ухода с работы:
further career and salary growth
PA to Managing Partner/PR октябрь 2005 - июнь 2007 PricewaterhouseCoopers (www.pwc.com/ua) international auditing & consulting organization
Обязанности и достижения:
  • Prime Responsibilities included PR/event management, as follows:
  • Event management (developing and organizing conferences and symposiums for premium clients and partners, including team coordination, planning and reporting;
  • Content management including articles, press-releases writing, proofreading and distribution; contacting with journalists and analysing information from a wide range of media;
  • Preparing proposals and PowerPoint presentations for potential clients, monitoring and addressing with clients any issues relate to their needs and interest).
Administrative Manager январь 2003 - октябрь 2005 Agricultural Materials Co. international wholesaler of agricultural machinery, seeds, fertilizers, veterinary products, crop protectors, etc.
Обязанности и достижения:
  • Prime Responsibilities included organization of participation in international and local fairs and Field Days, POS development and production, office management (5 subordinates in central and regional offices)

Образование

Высшее Kyiv Institute of Investment Management ( Украина, Киев ) marketing & economics сентябрь 2006 - май 2008
Учёная степень Kyiv National Linguistic University ( Украина, Киев ) methodology сентябрь 1997 - май 2002
Высшее Kyiv Institute of Foreign Languages ( Украина, Киев ) English & Japanese сентябрь 1990 - июнь 1995

Знание языков

Украинский - свободно
Русский - свободно
Английский - свободно
Регион: Киев Резюме Киев
Раздел: Маркетинг, реклама, PR
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