- Discovering new products on the international markets and establishing business collaboration with foreign manufacturing companies (regular business trips to Europe and Asia; visiting various specialized international exhibitions and factories)
- Responsible for enlarging the existing nomenclature with new products in general. (+ personal major projects: Vagheggi and NatuRica products entering the local market)
- Analyzing market, identifying opportunities and product demand of the local market
- Responsible for stock control & logistics (supervising the delivery process and documentation)
- Development, management and implementation of the marketing plans and strategies;
- Worked on selling and pricing strategies; successfully developed them. Provided supervision and organization for particular promotional occasions.
- Design, create and supervise production of all marketing materials (catalogs and technical material)