Brand Manager

Responsibilities

- Develop and execute a leading brand position that drives brand health indicators, volume, market share and profitability. Ensure alignment of brand communication with global team where applicable;

- Liaise with GBM to agree and align brand priorities and objectives;

- Develop and implement brand, communication and pricing strategies for the brand utilizing relevant consumer and market insights;

- Prepare annual brand plans, sales volume forecast and brand budget;

- Manage advertising and promotion agencies to ensure the development of relevant advertising materials and media campaigns to attract consumers, within the agreed international positioning;

- With the help of the Insights function and trade marketing, monitor the brand performance by analyzing market and consumer information and make recommendations for improvements as required;

- Interpret and implement agreed pricing policy to ensure competitive consumer pricing;

- Manage the day to day budget for the brand;

- Drive efficiencies across brand processes and expenditure;

- Participate in the development/improvement of product and line extensions in the brand’s portfolio;

- Manage the development of the brand’s primary and secondary packaging;

- Work closely with Trade Marketing to ensure alignment and consistency for the brand in all relevant trade channels;

Requirements

- Previous experience in brand marketing in FMCG Company or related industries for a minimum 3 to 5 years;

- Experience in managing agencies day to day to develop and execute relevant & appealing consumer communication;

- Good analytical and commercial skills including budget and financial management;

- Good understanding of brand building processes and disciplines;

- Basic understanding of media processes;

- Effective oral and written presentation skills;

- Ability to work in multi skilled environment;

- Effective project & people management skills;

- Good analytical skills;

- Budget and numerical competency;

- Ability to work under pressure and in situations of regular uncertainty;

- Self-disciplined, punctual and possessing good time management discipline;

- Above average computer skills (especially Microsoft Project, Excel).